The way I see it my old life and my new life are colliding.
I used to be a tv producer. I started out as a field producer on travel shows. Then I switched to the studio and worked on Good Morning Australia with Bert Newton. Finally, I moved into reality tv. After lots of late nights and working weekends, I finally yelled “I’m not a celebrity…get me out of here”.
When I made the switch from on-air content to online content, I thought my telly days were behind me. Lately, I’ve realised there’s not much difference between broadcasting and blogging. Here’s why:
It’s a numbers game
In the old days, after my episode went to air I’d be busting to see the figures. I was the Rainman of ratings. Now when I hit publish on a post, I revert to my old ways and watch those stats like a crazy woman. I celebrate every incremental upward move in my graph and if it flatlines, I eat my feelings. Did I mention I worked on Masterchef and MKR?
Promos with punch
I never cut promos but RESPECT to the guys who do. It takes a lot of panache to create a captivating few seconds of vision so scintillating that viewers can’t look away. TV promos are a bit like a movie trailer only crunchy…ah, I mean, scrunchy. They have to be quickity split before a viewer splits. Meanwhile, clickbait could be considered the online equivalent, teasing online surfers to ride that wave back to your blog.
Lots of telly folk talk about creating “an appointment to view”. I wish I knew who coined the phrase so I could attribute it to him or her but let’s just say it’s one of those catch cries I heard a lot in my 15+ years in broadcasting. Essentially, producers want to wind up an episode with something hanging in the balance, a not-to-be-missed kind of scenario. Ideally, you’ll clock it and lock it. In other words, your need for resolution will force you to make time in your day to accommodate viewing the next episode tomorrow night or next week or whenever it may be.
I experienced a similar kind of phenomenom when I blogged about Frocktober – posting 1 dress every day for 30 days to help raise funds for ovarian cancer research. Ditto when I blogged about turning 40 – posting 1 celebration every day for 40 days. Both of these series led to friends and family (you guessed it) “making an appointment to view” and I’m so grateful they did.
The good guys
The days are long in telly. Really long. At my busiest I was in the studio for a 7am production meeting, filming till early afternoon, flying interstate to shoot a story, cutting it into the early hours of the morning and then snatching a few hours sleep before preparing for a live cross the next day. During those long hauls you cling to the kindness of colleagues like Chrissie clung to Leo after weeks in the jungle. Shout-out to Marie, Sylvana, Anna, James, Tiffany and trillions of others whose friendship has outlasted my tv “journey” (what can I say…you can take the girl out of telly but you can’t take the telly out of the girl).
What a happy discovery to learn the blogging world is built of good guys too. Mummy, Wife, Me and Daisy Roo and Two extended very early hands of friendship. So too, Agent Mystery Case who kindly featured me here. Likewise, when Nikki from Styling You generously linked to this post, I do declare my little Rainman richter scale rocketed.
No segue here folks. That’s a wrap on this post. Fade to black…(you get the idea).
I’m considering a series of posts about my life and times in telly. Would you stay tuned for that?
Linking up today with With Some Grace for Flog Your Blog Friday.